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The Essential Ingredient

 
  The Essential Ingredient is Australia's premier gourmet food supply destination. They have seven outlets nationwide with the flagship store in Prahran, Melbourne.

We were approached to help create a campaign and unified brand aesthetic that translated seamlessly from magazines, to gift cards, through to store signage applications.

The solution focuses on what is 'essential' in the kitchen, but unique to the Essential experience: exposing the audience to exotic ingredients and the important, associated culinary trivia.
 
 
The Essential Ingredient Collateral


The Essential Ingredient Header Card