Tastes of Rutherglen

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The Tastes of Rutherglen is North East Victoria's favourite food and wine festival. Over two indulgent weekends, festival-goers visit friendly cellar doors and meet the winemakers and families behind Rutherglen's world-class wines. They discover the passion of North East Victoria's local chefs and producers, and taste their way around this superb food and wine destination.

With illustration by Rebecca Wetzler, the 2010 Tastes of Rutherglen brochure and identity is vibrant, youthful and optimistic.

» see all winemakers of rutherglen

Belvedere Vodka invite

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Our agency was asked to design the invites for the Belvedere Vodka Australian launch party.

Screen printed white on adhesive silver foil stock to emulate the bottle artwork and lend a deluxe feel.

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Lola & Evie

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Lola & Evie is a Melbourne women's fashion and technical outerwear label.

Swear Words was charged with the responsibilities of creating L&E's marketing collateral, website, point of sale material, swing tags and garment branding in 2007 and 2008.

» see all lola & evie, fashion, sports, publication

The Essential Ingredient 2009 Cooking School Schedule

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The Essential Ingredient's cooking school is all about getting intimate and learning the deepest darkest secrets from a diverse range of Australian and international chefs.

For the 09 cover we created 'minestrone' of type to emphasize the playfulness and diversity of the Schedule. Our graphic design incorporates, a dash of humor and a sprinkling of metaphor and subtlety...

» see all the essential ingredient, food and wine, print collateral, typography

Mermet Cachet

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Cachet is a new range of design-focused technical fabrics for blinds. Mermet launched the range early in 2009 and has had an incredible response from both industry and consumer.

Swear Words are custodians of the visual roll-out for this exciting new product range. Applications created so far have been the Cachet website, launch leaflet & sample box.

» see all mermet, promotion, brochure, leaflet

Intersection Magazine

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Boys + (Toys x Fashion) = Intersection Magazine. A classy mag for men who're not afraid of their inner boy. We were invited to create the email invitation for their Australian Launch party.

» see all fashion, cars, cycling, invite, intersection magazine, lifestyle

Rockpool Bar & Grill Grand Opening

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Uber Chef Neil Perry's latest project in the Sydney CBD is a more casual version of his famous Rockpool restaurants. "A Western Steakhouse Rockpool style" was the description given to me by Head Sommelier David Lawler from Rockpool Melbourne; somehow I don't think there'll be any sawdust on the floor (although perhaps some line dancing of one form or another)...

Our friends Liquid Ideas in Sydney invited us to produce the e-invite for the opening of this beautiful new restaurant. Six of the World's top Chefs will join forces to produce the menu and cook for this evening. All proceeds from the event go to Starlight Children's Foundation to assuage any guilt from this decidedly hedonistic dining experience.

» see all email invite, food and wine, lifestyle, sommeliers australia, invite

The Taqwacores Movie Poster

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Punk Muslims did you say?

Our friends at Visit Films asked us to put together a poster for one of their upcoming films 'The Taqwacores'.

This edgy piece about the Punk Muslim movement has already been selected for Sundance Film Festival.

Also stay tuned for Visit Films new website coming soon, but in the meantime Check out "The Taqwacores' trailer here

» see all poster, film

Turnils

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Turnils is a Swedish manufacturer of window covering products. Swear Words was given the challenge of adapting Turnils' branding to better suit the Australian market, and carrying out the new style across a launch of new product ranges. From swatch decks to mailouts, Turnils Australia was given an injection of fresh and confident design, which should stop the market's yawnings about awnings.

» see all turnils, architecture & interiors, print collateral, lifestyle

Elderton Wines invite

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Elderton Wines is a small, family-owned winery, situated in the heart of Australia's Barossa Valley that has shot to world acclaim producing some of Australia's most highly regarded shiraz and cabernet sauvignon.

The Royal Barossa Red Berets are a group of winemakers who get together every year to celebrate the harvest. We latched on to the concept of a draft notice for the invite to set a militaristic tone for the evening.

» see all food and wine, invite

Deakin Estate

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Deakin Estate represents Wingara Wine Group's most popular wine ranges. We were asked by our kind friends at Wingara to do some "graphic design" and print management for their product range brochure, aimed at retail and trade customers.

» see all deakin estate, food and wine, print collateral

Mr & Mrs Smith

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The cheekily named Mr & Mrs Smith is the UK's top boutique hotel and online booking service. Swear Words was asked to give their graphic design a bit of a refresh, and to design a brochure which would introduce Mr & Mrs Smith to us discerning Asia-Pacificans. Luxurious full bleed imagery is contrasted with clean and contemporary typography... and now we all want to go on holiday.

» see all mrs & mrs smith, travel, brochure, promotion, lifestyle

The Essential Ingredient

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The Essential Ingredient is Australia's premier gourmet food supply destination. They have seven outlets nationwide with the flagship store in Prahran, Melbourne.

We were approached to help create a campaign and unified brand aesthetic that translated seamlessly from magazines, to gift cards, through to store signage applications.

The solution focuses on what is 'essential' in the kitchen, but unique to the Essential experience: exposing the audience to exotic ingredients and the important, associated culinary trivia.

» see all the essential ingredient, food and wine, print collateral

Crackerjack Wines

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The Wingara Wine Group asked us to create a nifty little brochure to introduce Crackerjack Wines to the world.

Crackerjack is a proud loyal Australian. The varietals in the range represent various well-known wine regions. The brand is bold, strong, unique, and most of all "a bloody good drop".

» see all crackerjack, food and wine, print collateral

Groupe Sportif

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Groupe Sportif represent some of the best cycling brands around the globe, so we were honoured when they asked Swear Words to compile their product catalogue for 2005. Pretty much a dream job for the cycling-mad SW crew.

» see all groupe sportif, sports, publication, print collateral, cycling