All Saints Estate, one of Australia's oldest wineries, engaged Swear Words to create a user friendly and beautiful site that imparts the true quality and forward thinking nature of this great brand.
The design imbues the site with space and grandeur, simulating the feeling of exploring the various rooms and open spaces of the actual All Saints vineyard. As well as providing a myriad of details about wine, including reviews, videos, tasting notes and more, the site had to make wine shopping look good, with clean and classy design that focused on the wine as hero.
The new site is powered by the latest version SwearJar CMS, custom built for use in food and wine websites. It is written in Ruby on Rails and hosted on a reliable, secure and fast Australian based cloud server.