Swear Words

Amalia – Reinterpreting the Viennese coffeehouse.

Café Amalia pays homage to owner Christian Janko’s late mother, Amalia, and the family’s Austrian heritage. Christian sought to reference the classic coffeehouses of Vienna in a contemporary way at his new café.

We worked closely with interior designer Larritt-Evans to create a seamless solution that marries a blackletter-style logotype and gilded signage with dark leather banquettes, marble tables and classic bentwood chairs.

Our identity design work for Amalia garnered a 2012 AGDA Award and the Australian Design Biennale 2012 Professional Award.

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“It is very rare that a customer doesn’t comment on our identity as being both beautiful and having a sense of permanence, like it has always been there”

Christian Janko
Owner

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Swear Words is a design studio from Melbourne specialising in creating visual identity systems, brand strategy, packaging and graphic design for both print and screen.

We love anything to do with food, drinks and hospitality but are mostly inspired by connecting brands with people.

If you have an idea, a dream or a need to re-energise the visual communication of your business, talk to us@swearwords.com.au.

The Team: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer).