Swear Words

Amalia – Reinterpreting the Viennese coffeehouse.

Café Amalia pays homage to owner Christian Janko’s late mother, Amalia, and the family’s Austrian heritage. Christian sought to reference the classic coffeehouses of Vienna in a contemporary way at his new café.

We worked closely with interior designer Larritt-Evans to create a seamless solution that marries a blackletter-style logotype and gilded signage with dark leather banquettes, marble tables and classic bentwood chairs.

Our identity design work for Amalia garnered a 2012 AGDA Award and the Australian Design Biennale 2012 Professional Award.

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“It is very rare that a customer doesn’t comment on our identity as being both beautiful and having a sense of permanence, like it has always been there”

Christian Janko
Owner

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Swear Words
L1/224 Swan St.
Richmond VIC 3121

— enter via alleyway
between the Westpac
& Commonwealth banks

Follow us @swear_words

us@swearwords.com.au
Phone +61 3 9421 3572

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Hi there. We’re a design and brand consultancy from Melbourne. We believe that building relationships is the most important part of our job. Our empathy and innate enthusiasm for the branding process, honed over fifteen years across many cultures and disciplines, combines logic and intuition to inspire people to love brands.

If you have an idea, a dream or a need to re-energise your business, talk to us@swearwords.com.au.

Core Expertise:
Branding — Strategy, Naming, Visual Identity Systems
Graphic Design — Print, Digital, Environmental, Packaging

Consultancy Services:
Copywriting, Art Direction, Marketing, Social Media, Content Strategy, Photography, Illustration, Web Development, Production Management for Print and Packaging, Industrial Design, Interior Design, Signage and Vehicle Livery Design and Fabrication.

Our Team:
Scott Larritt — Creative Director
Audrey Mailhot — Design Manager
Rachel Chew — Lead Designer
Holly Worthington — Designer