Swear Words

Curve Cycling – A refined image for cult Melbourne bike makers.

  • BRAND STRATEGY
    CONCEPT
    IDENTITY DESIGN
    PRODUCT DESIGN
    TYPOGRAPHIC DESIGN
  • PHOTOGRAPHERSADAM LANA, TOM CLAYTON

Crafting titanium gravel bikes and carbon wheels since before they were cool, Curve Cycling is a design innovator and champion of adventure cycling worldwide. According to them: “Life’s a grand adventure, which is enhanced by bikes. At Curve, we want to be part of a cycling community that loves sharing the roads, stories and environment we ride through. Bicycles are awesome and a means to building a better world… so join us for a ride.”

A simple logotype, symbol and a “Cocky” mascot have set the foundation for infinitely diverse brand applications.

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Curve Symbol
 
 
 

We are an Australian creative studio specialising in brand-identity design and packaging. We love what we do and we love working with people who do too.

Swear Words is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers and marketing specialists.

You can chat to us@swearwords.com.au.