Swear Words

Daylesford & Hepburn Mineral Springs Co. – A nod to heritage for a forward-looking brand.

  • IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN

These iconic, locally based mineral waters needed a design refresh to reflect their premium position in the marketplace.

The typefaces, pattern and colours were refreshed and updated whilst keeping close to the original design to ensure continuity and brand recognition. Across the range, the bottle shape and brand detailing were created and refined to arrive at a truly iconic package that echoes the classic soda bottle.

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Swear Words
L1/224 Swan St.
Richmond VIC 3121

— enter via alleyway
between the Westpac
& Commonwealth banks

Follow us @swear_words

us@swearwords.com.au
Phone +61 3 9421 3572

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Swear Words is a design studio from Melbourne specialising in creating visual identity systems, brand strategy, packaging and graphic design for both print and screen.

We love anything to do with food, drinks and hospitality but are mostly inspired by connecting brands with people.

If you have an idea, a dream or a need to re-energise the visual communication of your business, talk to us@swearwords.com.au.

The Team: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer).