Swear Words

Daylesford & Hepburn Mineral Springs Co. – A nod to heritage for a forward-looking brand.


These iconic, locally based mineral waters needed a design refresh to reflect their premium position in the marketplace.

The typefaces, pattern and colours were refreshed and updated whilst keeping close to the original design to ensure continuity and brand recognition. Across the range, the bottle shape and brand detailing were created and refined to arrive at a truly iconic package that echoes the classic soda bottle.

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Visit our studio at
Level 1/224 Swan St.
Richmond VIC 3121

—enter via alleyway

Call +61 3 9421 3572
or send an email to

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We’re currently not hiring,
but folios are welcome here.


Swear Words are passionate expressions of emotion. But most importantly, they get noticed.

We’re a small team working with great people to brand and package the best products in the world. Since 2003 we’ve focussed on servicing small to medium businesses in the food and beverage industry. Connecting people with ‘things’, is what we’re all about.

Some say we’re nice, but we’re just doing what we love. Let’s talk about a project you love —us@swearwords.com.au.

The Team:
Scott Larritt — Creative & Managing Director
Rachel Chew — Lead Designer
Holly Worthington — Designer
Audrey Mailhot — Design Manager