Swear Words

Doghouse at the Waterside Hotel – A clever packaging solution for pre-mixed cocktails.

Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
  • ART DIRECTION
    BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PHOTOFOLIOLIO

The Doghouse Bar at the iconic Waterside Hotel in Melbourne’s CBD, serves killer hot dogs and amaaaazing cocktails! Balancing supreme functionality and an environmental conscience, the re-usable glass bottles represent a much faster way of getting quality cocktails into eager mouths.

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Custom Logotypes for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
Packaging design, art direction and custom typography for a range of pre-mixed cocktails for Doghouse Bar at the Waterside Hotel.
 

Let’s be honest, if you’re a brand, looking good is more important than we’re willing to admit. After all, a brand doesn’t exist inside a vacuum, it’s a ruthless marketplace out there…

But starting from scratch or revitalising your established brand is daunting. Fortunately we’re here to ensure your amazing product or service gets all the attention it deserves. Our process, refined over 15 years, is focussed on using design to help you build a great brand.

From brand naming, strategy and identity design, through to packaging and digital design, we’ve got lots of success stories to share — let’s make yours the next one! Talk to us@swearwords.com.au.

Swear Words is: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager) & Rachel Chew (Lead Designer).