Swear Words

Gage Roads Brewing Co. – Reconnecting a wayward brand with its roots.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN
  • ILLUSTRATIONANDY MURPHY
  • PHOTOJessica Wyld

Gage Roads Brewing Co. was a struggling brand that needed a new range to legitimise it as a craft brewer and re-establish the brand name.

Tasked with the mission of reuniting the Gage Roads brand with its home of Fremantle, we set about revitalising a dated brand and reconnecting it with the coastline and Western Australian lifestyle.

Gage Roads won more than a dozen awards at the 2016 Australian International Beer Awards (AIBA), including Champion Australian Beer for its Little Dove New World-style pale ale.

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“Since our corporate rebrand and the re-packaging of the craft range, we’ve experienced a 132% increase in carton and keg sales”

Cameron Collison
Marketing Manager

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Visit our studio at
Level 1/224 Swan St.
Richmond VIC 3121

—enter via alleyway

Call +61 3 9421 3572
or send an email to
us@swearwords.com.au

Follow us @swear_words
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We’re currently not hiring,
but folios are welcome here.

 

Swear Words are passionate expressions of emotion. But most importantly, they get noticed.

We’re a small team working with great people to brand and package the best products in the world. Since 2003 we’ve focussed on servicing small to medium businesses in the food and beverage industry. Connecting people with ‘things’, is what we’re all about.

Some say we’re nice, but we’re just doing what we love. Let’s talk about a project you love —us@swearwords.com.au.

The Team:
Scott Larritt — Creative & Managing Director
Rachel Chew — Lead Designer
Holly Worthington — Designer
Jessica Witt — Studio Manager