Swear Words

Gage Roads Brewing Co. – Reconnecting a wayward brand with its roots.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN
  • ILLUSTRATIONANDY MURPHY
  • PHOTOJessica Wyld

Gage Roads Brewing Co. was a struggling brand that needed a new range to legitimise it as a craft brewer and re-establish the brand name.

Tasked with the mission of reuniting the Gage Roads brand with its home of Fremantle, we set about revitalising a dated brand and reconnecting it with the coastline and Western Australian lifestyle.

Gage Roads won more than a dozen awards at the 2016 Australian International Beer Awards (AIBA), including Champion Australian Beer for its Little Dove New World-style pale ale.

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“Since our corporate rebrand and the re-packaging of the craft range, we’ve experienced a 132% increase in carton and keg sales”

Cameron Collison
Marketing Manager

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Swear Words
L1/224 Swan St.
Richmond VIC 3121

— enter via alleyway
between the Westpac
& Commonwealth banks

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us@swearwords.com.au
Phone +61 3 9421 3572

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Hi there. We’re a design and brand consultancy from Melbourne. We believe that building relationships is the most important part of our job. Our empathy and innate enthusiasm for the branding process, honed over fifteen years across many cultures and disciplines, combines logic and intuition to inspire people to love brands.

If you have an idea, a dream or a need to re-energise your business, talk to us@swearwords.com.au.

Core Expertise:
Branding — Strategy, Naming, Visual Identity Systems
Graphic Design — Print, Digital, Environmental, Packaging

Consultancy Services:
Copywriting, Art Direction, Marketing, Social Media, Content Strategy, Photography, Illustration, Web Development, Production Management for Print and Packaging, Industrial Design, Interior Design, Signage and Vehicle Livery Design and Fabrication.

Our Team:
Scott Larritt — Creative Director
Audrey Mailhot — Design Manager
Rachel Chew — Lead Designer
Holly Worthington — Designer