Swear Words

The Good Fish Co. – A fresh take on the fish and chip shop.

  • ART DIRECTION
    COPYWRITING
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN
    SIGNAGE
  • PhotoEve Wilson
  • StyleLarritt-Evans

Anything but a frozen flake and soggy chips sort of joint, The Good Fish Co. reinvents the concept of the fish and chip shop by focussing on sustainability and good health.

Our design process happened concurrently with that of interior-design firm Larritt-Evans, ensuring that the the interior and brand development were seamless.

The Good Fish currently has two venues, with plans to open more.

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Swear Words is a design studio from Melbourne specialising in creating visual identity systems, brand strategy, packaging and graphic design for both print and screen.

We love anything to do with food, drinks and hospitality but are mostly inspired by connecting brands with people.

If you have an idea, a dream or a need to re-energise the visual communication of your business, talk to us@swearwords.com.au.

The Team: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer).