Swear Words

Ides – Melbourne’s hottest table finds a permanent home.

  • BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    WEBSITE DESIGN
  • PhotoRebecca Newman

IDES began as a once-a-month pop-up restaurant created by former Attica sous chef Peter Gunn. A year into the business he realised that his brand identity wasn’t communicating the level of quality and service he was providing. We stepped in to create an identity that considered both Peter’s vision of soon owning his own place, and the temporary nature of his events.

Pete now has his own restaurant on Fitzroy’s Smith Street featuring the same name and inventive approach to cuisine as the original pop-up. The Age Good Food Guide rewarded his hard work by awarding Ides its first hat in 2016.

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Visit our studio at
Level 1/224 Swan St.
Richmond VIC 3121

—enter via alleyway

Call +61 3 9421 3572
or send an email to
us@swearwords.com.au

Follow us @swear_words
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We’re currently not hiring,
but folios are welcome here.

 

Swear Words are passionate expressions of emotion. But most importantly, they get noticed.

We’re a small team working with great people to brand and package the best products in the world. Since 2003 we’ve focussed on servicing small to medium businesses in the food and beverage industry. Connecting people with ‘things’, is what we’re all about.

Some say we’re nice, but we’re just doing what we love. Let’s talk about a project you love —us@swearwords.com.au.

The Team:
Scott Larritt — Creative & Managing Director
Rachel Chew — Lead Designer
Holly Worthington — Designer
Jessica Witt — Studio Manager