Swear Words

Ides – Melbourne’s hottest table finds a permanent home.

  • BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    WEBSITE DESIGN
  • PhotoRebecca Newman

IDES began as a once-a-month pop-up restaurant created by former Attica sous chef Peter Gunn. A year into the business he realised that his brand identity wasn’t communicating the level of quality and service he was providing. We stepped in to create an identity that considered both Peter’s vision of soon owning his own place, and the temporary nature of his events.

Pete now has his own restaurant on Fitzroy’s Smith Street featuring the same name and inventive approach to cuisine as the original pop-up. The Age Good Food Guide rewarded his hard work by awarding Ides its first hat in 2016.

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Swear Words is a design studio from Melbourne specialising in creating visual identity systems, brand strategy, packaging and graphic design for both print and screen.

We love anything to do with food, drinks and hospitality but are mostly inspired by connecting brands with people.

If you have an idea, a dream or a need to re-energise the visual communication of your business, talk to us@swearwords.com.au.

The Team: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer).