Swear Words

Kura Kura – Capturing the spirit of Bali for a modern beer brand

  • BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PhotographyDennis Arthur, Ruben Panggabean, Kinship Studio

For Kura Kura, we created an identity and packaging that captures the visual cues of the modern Bali and the intrinsic attitude and language of Balinese life: freedom, relaxation, escape and compassion.

Brand colours and patterns are inspired by the endemic textiles and iconography of the island. The symbol pays respect to the importance of the ocean coming to land, the flippery fin shapes of marine mammals, and the kites that occupy the expansive blue Balinese sky.

2020 AGDA Packaging Merit award winner.

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We are an Australian creative studio specialising in brand-identity design and packaging. We love what we do and we love working with people who do too.

Swear Words is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Zoran Konjarski (Lead Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers and marketing specialists.

You can chat to us@swearwords.com.au.