Swear Words

Paringa Estate – Label design refresh for an iconic Mornington Peninsula wine brand.

New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
  • ART DIRECTION
    BRAND STRATEGY
    PACKAGING DESIGN
    WINE LABEL

Entrusted by owner Lindsay McCall to update to their stunning wine portfolio, we respected Paringa’s strong established brand, but gently moved the design into a cleaner, more contemporary place.

Read More
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.

“It was an absolute pleasure working with the professional team at Swear Words. They clearly listened to our brief and translated it into a modern, elegant and sophisticated look without diminishing our brand’s established visual cachet.”

Nick Justice
Sales & Marketing Manager

 

We are an Australian creative studio specialising in brand-identity design and packaging. We love what we do and we love working with people who do too.

Swear Words is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers and marketing specialists.

You can chat to us@swearwords.com.au.