Swear Words

Paringa Estate – Label design refresh for an iconic Mornington Peninsula wine brand.

New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
  • ART DIRECTION
    BRAND STRATEGY
    PACKAGING DESIGN
    WINE LABEL

Entrusted by owner Lindsay McCall to update to their stunning wine portfolio, we respected Paringa’s strong established brand, but gently moved the design into a cleaner, more contemporary place.

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New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.

“It was an absolute pleasure working with the professional team at Swear Words. They clearly listened to our brief and translated it into a modern, elegant and sophisticated look without diminishing our brand’s established visual cachet.”

Nick Justice
Sales & Marketing Manager

 

Let’s be honest, if you’re a brand, looking good is more important than we’re willing to admit. After all, a brand doesn’t exist inside a vacuum, it’s a ruthless marketplace out there…

But starting from scratch or revitalising your established brand is daunting. Fortunately we’re here to ensure your amazing product or service gets all the attention it deserves. Our process, refined over 15 years, is focussed on using design to help you build a great brand.

From brand naming, strategy and identity design, through to packaging and digital design, we’ve got lots of success stories to share — let’s make yours the next one! Talk to us@swearwords.com.au.

Swear Words is: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager) & Rachel Chew (Lead Designer).