Swear Words

Paringa Estate – Label design refresh for an iconic Mornington Peninsula wine brand.

New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
  • ART DIRECTION
    BRAND STRATEGY
    PACKAGING DESIGN
    WINE LABEL

Entrusted by owner Lindsay McCall to update to their stunning wine portfolio, we respected Paringa’s strong established visual cachet, but gently moved the design into a cleaner, more contemporary realm.

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New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.

“It was an absolute pleasure working with the professional team at Swearwords. They clearly listened to our brief and translated it into a modern, elegant and sophisticated look without diminishing our brands established visual cachet.”

Nick Justice
Sales & Marketing Manager

 

Swear Words
L1/224 Swan St.
Richmond VIC 3121

— enter via alleyway
between the Westpac
& Commonwealth banks

Follow us @swear_words

us@swearwords.com.au
Phone +61 3 9421 3572

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Hi there. We’re a design and brand consultancy from Melbourne. We believe that building relationships is the most important part of our job. Our empathy and innate enthusiasm for the branding process, honed over fifteen years across many cultures and disciplines, combines logic and intuition to inspire people to love brands.

If you have an idea, a dream or a need to re-energise your business, talk to us@swearwords.com.au.

Core Expertise:
Branding — Strategy, Naming, Visual Identity Systems
Graphic Design — Print, Digital, Environmental, Packaging

Consultancy Services:
Copywriting, Art Direction, Marketing, Social Media, Content Strategy, Photography, Illustration, Web Development, Production Management for Print and Packaging, Industrial Design, Interior Design, Signage and Vehicle Livery Design and Fabrication.

Our Team:
Scott Larritt — Creative Director
Audrey Mailhot — Design Manager
Rachel Chew — Lead Designer
Holly Worthington — Designer