Swear Words

Market Lane Coffee – An evolving identity for a micro-roaster with big plans.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
    WEBSITE DESIGN
  • PhotosAbigail Varney, Armelle Habib, Rhiannon Taylor

Market Lane Coffee is a premium coffee brand that sources and roasts specialty coffee from single farms, estates and cooperatives. Company owner and Australian foodie royalty Fleur Studd, approached us to design their brand identity when opening their first café in Prahran Market in 2009.

We’ve worked alongside the Market Lane team as brand custodians ever since. Evolving their look and moving it forward across loads of different applications and five new venues, while keeping it fresh and relevant along the way.

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“Swear Words helped us to bring our vision for Market Lane to life with a bloody brilliant brand identity and ongoing strategic and design support”

Fleur Studd
Owner

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Let’s be honest, if you’re a brand, looking good is more important than we’re willing to admit. After all, a brand doesn’t exist inside a vacuum, it’s a ruthless marketplace out there…

But starting from scratch or revitalising your established brand is daunting. Fortunately we’re here to ensure your amazing product or service gets all the attention it deserves. Our process, refined over 15 years, is focussed on using design to help you build a great brand.

From brand naming, strategy and identity design, through to packaging and digital design, we’ve got lots of success stories to share — let’s make yours the next one! Talk to us@swearwords.com.au.

Swear Words is: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager) & Rachel Chew (Lead Designer).