Swear Words

Market Lane Coffee – An evolving identity for a micro-roaster with big plans.

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  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
    WEBSITE DESIGN
  • PhotosArmelle Habib, Rhiannon Taylor

Market Lane Coffee is a premium coffee brand that sources and roasts specialty coffee from single farms, estates and cooperatives. In 2009 when company owner and Australian foodie royalty Fleur Studd decided to open her first café at Prahran Market, she approached us to design the brand identity.

We’ve worked alongside the Market Lane team ever since, evolving the expanding brand across loads of applications. From specialty packaging and brand naming through to the website, we’ve been able to successfully move the brand forward keeping it fresh and relevant along the way.

Market Lane has seen tremendous growth and has opened another four cafés in the space of five years.

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“Swear Words helped us to bring our vision for Market Lane to life with a bloody brilliant brand identity and ongoing strategic and design support”

Fleur Studd
Owner

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Swear Words is at
Level 1/224 Swan St.
Richmond VIC 3121

—enter via alleyway

Call +61 3 9421 3572
or send an email to
us@swearwords.com.au

Follow us @swear_words
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We’re currently not hiring,
but folios are always welcome here.

 

We create emotional connections through meaningful design solutions. Most importantly, we’re nice people.

Swear Words is: Scott LarrittTom Clayton - SW_ABOUT_STAFF_SL, Tom ClaytonTom Clayton - SW_ABOUT_STAFF_TC, Audrey MailhotTom Clayton - SW_ABOUT_STAFF_AM & Maegan BrownTom Clayton - SW_ABOUT_STAFF_MB