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Market Lane Coffee — Swear Words

Swear Words

Market Lane Coffee – An evolving identity for a micro-roaster with big plans.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
    WEBSITE DESIGN
  • PhotosArmelle Habib, Rhiannon Taylor

Market Lane Coffee is a premium coffee brand that sources and roasts specialty coffee from single farms, estates and cooperatives. Company owner and Australian foodie royalty Fleur Studd, approached us to design their brand identity when opening their first café in Prahran Market in 2009.

We’ve worked alongside the Market Lane team as brand custodians ever since. Evolving their look and moving it forward across loads of different applications and five new venues, while keeping it fresh and relevant along the way.

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“Swear Words helped us to bring our vision for Market Lane to life with a bloody brilliant brand identity and ongoing strategic and design support”

Fleur Studd
Owner

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Swear Words
L1/224 Swan St.
Richmond VIC 3121

— enter via alleyway
between the Westpac
& Commonwealth banks

Follow us @swear_words

us@swearwords.com.au
Phone +61 3 9421 3572

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Hi there. We’re a design and brand consultancy from Melbourne. We believe that building relationships is the most important part of our job. Our empathy and innate enthusiasm for the branding process, honed over fifteen years across many cultures and disciplines, combines logic and intuition to inspire people to love brands.

If you have an idea, a dream or a need to re-energise your business, talk to us@swearwords.com.au.

Core Expertise:
Branding — Strategy, Naming, Visual Identity Systems
Graphic Design — Print, Digital, Environmental, Packaging

Consultancy Services:
Copywriting, Art Direction, Marketing, Social Media, Content Strategy, Photography, Illustration, Web Development, Production Management for Print and Packaging, Industrial Design, Interior Design, Signage and Vehicle Livery Design and Fabrication.

Our Team:
Scott Larritt — Creative Director
Audrey Mailhot — Design Manager
Rachel Chew — Lead Designer
Holly Worthington — Designer