Swear Words

Minamishima – Letting food be the hero.

Tucked down a one-way street in Richmond is Minamishima, the most intimate Japanese dining experience in Melbourne.

Our goal was to communicate Chef Koichi Minamishima’s very traditional approach to sushi and complement the beautiful, elegant surroundings of the restaurant’s interior.

Minamishima was named Restaurant of the Year at The Age Good Food Guide Awards in 2015, and in 2016 was awarded 3 hats – a prestigious honour shared only by Melbourne icons Attica and Vue de Monde!

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Swear Words is a design studio from Melbourne specialising in creating visual identity systems, brand strategy, packaging and graphic design for both print and screen.

We love anything to do with food, drinks and hospitality but are mostly inspired by connecting brands with people.

If you have an idea, a dream or a need to re-energise the visual communication of your business, talk to us@swearwords.com.au.

The Team: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer).