Swear Words

North Run – A bold introduction for a highly-anticipated wine.

  • IDENTITY DESIGN
    PACKAGING DESIGN

North Run is an elegant wine made by prominent sommelier-turned-winemaker Lincoln Riley. He wanted a striking label to make his new wine stand out on the shelf.

Our design references the broad horizon, unique fauna and history of the vineyard’s North Harcourt location in the Bendigo wine region.

Both the 2014 and 2015 vintages of North Run have sold out.

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Swear Words is a design studio from Melbourne specialising in creating visual identity systems, brand strategy, packaging and graphic design for both print and screen.

We love anything to do with food, drinks and hospitality but are mostly inspired by connecting brands with people.

If you have an idea, a dream or a need to re-energise the visual communication of your business, talk to us@swearwords.com.au.

The Team: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer).