Swear Words

Ocean Made Seafood – A fresh approach for an old-school industry.

  • IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY
  • PHOTOLucas Allen

Established wholesaler Ocean Made Seafood needed to differentiate itself from its very conservative competitors in order to get into the best Melbourne restaurants. The owners knew that contemporary branding would set them apart and resonate with the chefs they wanted to reach.

Since the rebrand, Ocean Made Seafood has expanded its facilities dramatically, adding a retail shop at its main facility and a new processing facility to handle larger quantities.

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We are an Australian creative studio specialising in brand-identity design and packaging. We love what we do and we love working with people who do too.

Swear Words is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers and marketing specialists.

You can chat to us@swearwords.com.au.