Swear Words

Pico Chocolate – Strong shelf impact for a new brand.

  • ART DIRECTION
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN

A premium chocolate range launching in an already visually busy environment, Pico required impactful, contemporary branding and packaging whilst giving a nod to its Swiss chocolate-making heritage.

Our solution is inspired by Swiss poster art and its bold geometric forms reinterpreted as flavour and texture cues in the context of an abstract mountain range designed to lend strong shelf impact. The imagery was inspired by the concept of ‘peak’, the literal meaning of pico.

Pico Chocolate has become a successful FMCG brand and is stocked in independent grocery stores throughout Australia.

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Swear Words
L1/224 Swan St.
Richmond VIC 3121

— enter via alleyway
between the Westpac
& Commonwealth banks

Follow us @swear_words

us@swearwords.com.au
Phone +61 3 9421 3572

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Hi there. We’re a design and brand consultancy from Melbourne. We believe that building relationships is the most important part of our job. Our empathy and innate enthusiasm for the branding process, honed over fifteen years across many cultures and disciplines, combines logic and intuition to inspire people to love brands.

If you have an idea, a dream or a need to re-energise your business, talk to us@swearwords.com.au.

Core Expertise:
Branding — Strategy, Naming, Visual Identity Systems
Graphic Design — Print, Digital, Environmental, Packaging

Consultancy Services:
Copywriting, Art Direction, Marketing, Social Media, Content Strategy, Photography, Illustration, Web Development, Production Management for Print and Packaging, Industrial Design, Interior Design, Signage and Vehicle Livery Design and Fabrication.

Our Team:
Scott Larritt — Creative Director
Audrey Mailhot — Design Manager
Rachel Chew — Lead Designer
Holly Worthington — Designer