- ART DIRECTION
BRAND STRATEGY
IDENTITY DESIGN
PACKAGING DESIGN
VEHICLE LIVERY
The owners of Real Eggs are sustainably minded, fourth-generation farmers from Daylesford who’ve taken the idea of free range to the next level. Their chickens graze upon thousands of acres, improving livestock pastures and laying incredibly healthy, high-quality eggs. To build awareness, this fledgling brand required an identity as distinctive as its product.
The business is growing and has expanded beyond the owners’ property to include contractors committed to sustainable practices, leading to greater egg production. Real Eggs are now available at several stockists, cafés and restaurants in Melbourne and country Victoria.
Real Eggs was recently named a 2016 delicious Produce Award State Winner.
