Swear Words

Real Eggs – Taking free-range to the next level.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY

The owners of Real Eggs are sustainably minded, fourth-generation farmers from Daylesford who’ve taken the idea of free range to the next level. Their chickens graze upon thousands of acres, improving livestock pastures and laying incredibly healthy, high-quality eggs. To build awareness, this fledgling brand required an identity as distinctive as its product.

The business is growing and has expanded beyond the owners’ property to include contractors committed to sustainable practices, leading to greater egg production. Real Eggs are now available at several stockists, cafés and restaurants in Melbourne and country Victoria.

Real Eggs was recently named a 2016 delicious Produce Award State Winner.

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Swear Words
L1/224 Swan St.
Richmond VIC 3121

— enter via alleyway
between the Westpac
& Commonwealth banks

Follow us @swear_words

us@swearwords.com.au
Phone +61 3 9421 3572

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Hi there. We’re a design and brand consultancy from Melbourne. We believe that building relationships is the most important part of our job. Our empathy and innate enthusiasm for the branding process, honed over fifteen years across many cultures and disciplines, combines logic and intuition to inspire people to love brands.

If you have an idea, a dream or a need to re-energise your business, talk to us@swearwords.com.au.

Core Expertise:
Branding — Strategy, Naming, Visual Identity Systems
Graphic Design — Print, Digital, Environmental, Packaging

Consultancy Services:
Copywriting, Art Direction, Marketing, Social Media, Content Strategy, Photography, Illustration, Web Development, Production Management for Print and Packaging, Industrial Design, Interior Design, Signage and Vehicle Livery Design and Fabrication.

Our Team:
Scott Larritt — Creative Director
Audrey Mailhot — Design Manager
Rachel Chew — Lead Designer
Holly Worthington — Designer