Swear Words

Real Eggs – Taking free-range to the next level.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY

The owners of Real Eggs are sustainably minded, fourth-generation farmers from Daylesford who’ve taken the idea of free range to the next level. Their chickens graze upon thousands of acres, improving livestock pastures and laying incredibly healthy, high-quality eggs. To build awareness, this fledgling brand required an identity as distinctive as its product.

The business is growing and has expanded beyond the owners’ property to include contractors committed to sustainable practices, leading to greater egg production. Real Eggs are now available at several stockists, cafés and restaurants in Melbourne and country Victoria.

Real Eggs was recently named a 2016 delicious Produce Award State Winner.

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Visit our studio at
Level 1/224 Swan St.
Richmond VIC 3121

—enter via alleyway

Call +61 3 9421 3572
or send an email to
us@swearwords.com.au

Follow us @swear_words
Sign up to our newsletter

We’re currently not hiring,
but folios are welcome here.

 

Swear Words are passionate expressions of emotion. But most importantly, they get noticed.

We’re a small team working with great people to brand and package the best products in the world. Since 2003 we’ve focussed on servicing small to medium businesses in the food and beverage industry. Connecting people with ‘things’, is what we’re all about.

Some say we’re nice, but we’re just doing what we love. Let’s talk about a project you love —us@swearwords.com.au.

The Team:
Scott Larritt — Creative & Managing Director
Rachel Chew — Lead Designer
Holly Worthington — Designer
Audrey Mailhot — Design Manager