Swear Words

Real Eggs – Taking free-range to the next level.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY

The owners of Real Eggs are sustainably minded, fourth-generation farmers from Daylesford who’ve taken the idea of free range to the next level. Their chickens graze upon thousands of acres, improving livestock pastures and laying incredibly healthy, high-quality eggs. To build awareness, this fledgling brand required an identity as distinctive as its product.

The business is growing and has expanded beyond the owners’ property to include contractors committed to sustainable practices, leading to greater egg production. Real Eggs are now available at several stockists, cafés and restaurants in Melbourne and country Victoria.

Real Eggs was recently named a 2016 delicious Produce Award State Winner.

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The Swear Words studio is located at L1/224 Swan St., Richmond VIC 3121 — secret entrance via the alleyway between the Westpac & Commonwealth banks.

Follow us @swear_words

us@swearwords.com.au
Phone +61 3 9421 3572

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Swear Words is a design studio from Melbourne specialising in creating visual identity systems, brand strategy, packaging and graphic design for both print and screen.

We love anything to do with food, drinks and hospitality but are mostly inspired by connecting brands with people.

If you have an idea, a dream or a need to re-energise the visual communication of your business, talk to us@swearwords.com.au.

The Team: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer).