Swear Words

Ritual Hockey – A bold new look for a premium sports equipment brand.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    PRODUCT DESIGN

A refreshed identity, design system and brand language for Ritual Hockey’s entire product range.
Inspired by the graphic codes of tribes, each stick design highlights the athlete’s unique gameplay attributes.

Read More
Hockey stick design for Ritual Hockey
Apparel design for Ritual Hockey
 

Let’s be honest, if you’re a brand, looking good is more important than we’re willing to admit. After all, a brand doesn’t exist inside a vacuum, it’s a ruthless marketplace out there…

But starting from scratch or revitalising your established brand is daunting. Fortunately we’re here to ensure your amazing product or service gets all the attention it deserves. Our process, refined over 15 years, is focussed on using design to help you build a great brand.

From brand naming, strategy and identity design, through to packaging and digital design, we’ve got lots of success stories to share — let’s make yours the next one! Talk to us@swearwords.com.au.

Swear Words is: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager) & Rachel Chew (Lead Designer).