Ritual Hockey – A bold new look for a premium sports equipment brand.
ART DIRECTION BRAND STRATEGY IDENTITY DESIGN PACKAGING DESIGN PRODUCT DESIGN
A refreshed identity, design system and brand language for Ritual Hockey’s entire product range. Ritual’s products are designed for individuals who demand function, creativity and sense of style in the products they choose to own.
Inspired by the graphic codes of tribes, each stick design highlights the hockey athlete’s unique positional-gameplay attributes providing a flexible and adaptable brand dialogue across diverse applications.