Swear Words

Rochester Hotel – A dive vibe for Victoria’s most beloved pub.

  • ART DIRECTION
    BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    ILLUSTRATION
    SIGNAGE
    TYPOGRAPHIC DESIGN
  • PhotosBenny Capp, Kelly Gardner

The Rochester Castle Hotel is a casual Fitzroy bar with a focus on Southern American food, drinks and music.

We drew design inspiration from the vernacular of American dive bars for an intentionally undesigned result which features such faux-pas as laminated menus and dodgy typography. Our brand credo “Eat like no-one is watching” is the sentiment that drove the creative.

The Rochey was voted Best Pub in Victoria at the 2015 Australian Bartender Awards.

Read More
Rochey_GIF_New-size_A
SW_PROJECT_ROCHESTER_HOTEL3
SW_PROJECT_ROCHESTER_HOTEL4
SW_PROJECT_ROCHESTER_HOTEL5
SW_PROJECT_ROCHESTER_HOTEL7
 

Swear Words is at
Level 1/224 Swan St.
Richmond VIC 3121

—enter via alleyway

Call +61 3 9421 3572
or send an email to
us@swearwords.com.au

Follow us @swear_words
Sign up to our newsletter

We’re currently not hiring,
but folios are always welcome here.

 

We create emotional connections through meaningful design solutions. Most importantly, we’re nice people.

Swear Words is: Scott Larritt, Tom Clayton, Audrey Mailhot & Holly Worthington