Swear Words

St Cloud Eating House – Introducing a contemporary Vietnamese eatery with a sense of humour.

  • IDENTITY DESIGN
    ILLUSTRATION
    SIGNAGE
    WEBSITE DESIGN
  • PHOTODavid Higgs

St Cloud in Hawthorn is a spicy, upmarket take on the contemporary Vietnamese eating house. Launched in 2015 to a hungry local audience, their identity needed to communicate both a central philosophy of benevolence and a cheeky sense of humour.

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Swear Words is a design studio from Melbourne specialising in creating visual identity systems, brand strategy, packaging and graphic design for both print and screen.

We love anything to do with food, drinks and hospitality but are mostly inspired by connecting brands with people.

If you have an idea, a dream or a need to re-energise the visual communication of your business, talk to us@swearwords.com.au.

The Team: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer).