Swear Words

St Cloud Eating House – Introducing a contemporary Vietnamese eatery with a sense of humour.

  • IDENTITY DESIGN
    ILLUSTRATION
    SIGNAGE
    WEBSITE DESIGN
  • PHOTODavid Higgs

St Cloud in Hawthorn is a spicy, upmarket take on the contemporary Vietnamese eating house. Launched in 2015 to a hungry local audience, their identity needed to communicate both a central philosophy of benevolence and a cheeky sense of humour.

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Let’s be honest, if you’re a brand, looking good is more important than we’re willing to admit. After all, a brand doesn’t exist inside a vacuum, it’s a ruthless marketplace out there…

But starting from scratch or revitalising your established brand is daunting. Fortunately we’re here to ensure your amazing product or service gets all the attention it deserves. Our process, refined over 15 years, is focussed on using design to help you build a great brand.

From brand naming, strategy and identity design, through to packaging and digital design, we’ve got lots of success stories to share — let’s make yours the next one! Talk to us@swearwords.com.au.

Swear Words is: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager) & Rachel Chew (Lead Designer).