Swear Words

The Tucker Gang – Making healthy snacking fun.

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  • BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN

The Tucker Gang is a range of healthy, organic kids’ snacks made with 100-percent Australian-sourced produce. The Melbourne-based start-up behind the line engaged us to develop a series of characters to help make their products as appealing as junk food to kids.

Each character has its own story inspired by Aboriginal mythology with characteristics or personal traits that match those of the product.

The Tucker Gang is stocked in Leaf Elwood and other great gourmet grocers.

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Swear Words is at
Level 1/224 Swan St.
Richmond VIC 3121

—enter via alleyway

Call +61 3 9421 3572
or send an email to
us@swearwords.com.au

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We’re currently not hiring,
but folios are always welcome here.

 

We create emotional connections through meaningful design solutions. Most importantly, we’re nice people.

Swear Words is: Scott LarrittTom Clayton - SW_ABOUT_STAFF_SL, Tom ClaytonTom Clayton - SW_ABOUT_STAFF_TC, Audrey MailhotTom Clayton - SW_ABOUT_STAFF_AM & Maegan BrownTom Clayton - SW_ABOUT_STAFF_MB