Swear Words

The Tucker Gang – Making healthy snacking fun.

  • BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN

The Tucker Gang is a range of healthy, organic kids’ snacks made with 100-percent Australian-sourced produce. The Melbourne-based start-up behind the line engaged us to develop a series of characters to help make their products as appealing as junk food to kids.

Each character has its own story inspired by Aboriginal mythology with characteristics or personal traits that match those of the product.

The Tucker Gang is stocked in Leaf Elwood and other great gourmet grocers.

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Swear Words
L1/224 Swan St.
Richmond VIC 3121

— enter via alleyway
between the Westpac
& Commonwealth banks

Follow us @swear_words

us@swearwords.com.au
Phone +61 3 9421 3572

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Swear Words is a design studio from Melbourne specialising in creating visual identity systems, brand strategy, packaging and graphic design for both print and screen.

We love anything to do with food, drinks and hospitality but are mostly inspired by connecting brands with people.

If you have an idea, a dream or a need to re-energise the visual communication of your business, talk to us@swearwords.com.au.

The Team: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer).