Swear Words

Three Rivers – Introducing a premium, seasonal lamb brand.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY

The Three Rivers Specialty Meats Co. was born to introduce the concept of seasonal Lamb to a consumer base who is used to eating “lamb” year-round. TRSMCo. will be releasing a traditional Spring Lamb, a Summer Lamb and a Saltbush Lamb which is reared on the saltbush plant imparting it with a unique flavour and texture.

Since launching in February 2016, Three Rivers has become the preferred lamb brand at IDES, Peter Bouchier Butchers, Union Dining, Saint Urban, Mister Bianco, Ladro Gertrude and Collins Kitchen at the Grand Hyatt. It’s also stocked at Skinner & Hackett in Carlton North and the Main Course Butchery in Echuca.

Three Rivers was recently named a 2016 Delicious Produce Award State Winner.

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We commissioned photographer Sean Fennessy to capture the beautiful and sometimes harsh landscape of North Victoria’s Riverina district, home of Three Rivers Specialty Meats Co.

Landscape Photography
Sean Fennessy

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Working closely with photographer Sharyn Cairns, we shot raw cuts and final plated meals in the studio.

Studio Shoot
Sharyn Cairns

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Swear Words
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Hi there. We’re a design and brand consultancy from Melbourne. We believe that building relationships is the most important part of our job. Our empathy and innate enthusiasm for the branding process, honed over fifteen years across many cultures and disciplines, combines logic and intuition to inspire people to love brands.

If you have an idea, a dream or a need to re-energise your business, talk to us@swearwords.com.au.

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Our Team:
Scott Larritt — Creative Director
Audrey Mailhot — Design Manager
Rachel Chew — Lead Designer
Holly Worthington — Designer