Swear Words

Three Rivers – Introducing a premium, seasonal lamb brand.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY

The Three Rivers Specialty Meats Co. was born to introduce the concept of seasonal Lamb to a consumer base who is used to eating “lamb” year-round. TRSMCo. will be releasing a traditional Spring Lamb, a Summer Lamb and a Saltbush Lamb which is reared on the saltbush plant imparting it with a unique flavour and texture.

Since launching in February 2016, Three Rivers has become the preferred lamb brand at IDES, Peter Bouchier Butchers, Union Dining, Saint Urban, Mister Bianco, Ladro Gertrude and Collins Kitchen at the Grand Hyatt. It’s also stocked at Skinner & Hackett in Carlton North and the Main Course Butchery in Echuca.

Three Rivers was recently named a 2016 Delicious Produce Award State Winner.

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We commissioned photographer Sean Fennessy to capture the beautiful and sometimes harsh landscape of North Victoria’s Riverina district, home of Three Rivers Specialty Meats Co.

Landscape Photography
Sean Fennessy

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Working closely with photographer Sharyn Cairns, we shot raw cuts and final plated meals in the studio.

Studio Shoot
Sharyn Cairns

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Let’s be honest, if you’re a brand, looking good is more important than we’re willing to admit. After all, a brand doesn’t exist inside a vacuum, it’s a ruthless marketplace out there…

But starting from scratch or revitalising your established brand is daunting. Fortunately we’re here to ensure your amazing product or service gets all the attention it deserves. Our process, refined over 15 years, is focussed on using design to help you build a great brand.

From brand naming, strategy and identity design, through to packaging and digital design, we’ve got lots of success stories to share — let’s make yours the next one! Talk to us@swearwords.com.au.

Swear Words is: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager) & Rachel Chew (Lead Designer).