Swear Words

Who Gives a Crap – Turning the toilet-paper category on its ass.

  • IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PhotoTin & Ed

Who Gives A Crap supplies feel-good toilet paper and uses 50 percent of its profits to build toilets in the developing world. A super-fun international collaboration of creative thinkers which included a product designer from New York, a social entrepreneur in Melbourne, and a copywriter in London. The now iconic brandmark and package is as unexpected, as it is memorable, in the category.

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“The brand has performed really well and a lot of that comes from having packaging that’s really exciting. We loved working with Swear Words and the results have been great.”

Simon Griffiths
Co-Founder and Head Honcho

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WGAC joined forces with the likes of Craig & Karl, Stephen Baker and Beci Orpin to incorporate their artwork into our original package design to enable an exciting ongoing evolution of the brand.

Brand Evolution

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We are an Australian creative studio specialising in brand-identity design and packaging. We love what we do and we love working with people who do too.

Swear Words is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers and marketing specialists.

You can chat to us@swearwords.com.au.