Swear Words

Who Gives a Crap – Turning the toilet-paper category on its ass.

  • IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PhotoTin & Ed

Who Gives A Crap supplies feel-good toilet paper and uses 50 percent of its profits to build toilets in the developing world. A super-fun international collaboration of creative thinkers which included a product designer from New York, a social entrepreneur in Melbourne, and a copywriter in London. The now iconic brandmark and package is as unexpected, as it is memorable, in the category.

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“The brand has performed really well and a lot of that comes from having packaging that’s really exciting. We loved working with Swear Words and the results have been great.”

Simon Griffiths
Co-Founder and Head Honcho

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WGAC joined forces with the likes of Craig & Karl, Stephen Baker and Beci Orpin to incorporate their artwork into our original package design to enable an exciting ongoing evolution of the brand.

Brand Evolution

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The Swear Words studio is located at L1/224 Swan St., Richmond VIC 3121 — secret entrance via the alleyway between the Westpac & Commonwealth banks.

Follow us @swear_words

us@swearwords.com.au
Phone +61 3 9421 3572

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Swear Words is a design studio from Melbourne specialising in creating visual identity systems, brand strategy, packaging and graphic design for both print and screen.

We love anything to do with food, drinks and hospitality but are mostly inspired by connecting brands with people.

If you have an idea, a dream or a need to re-energise the visual communication of your business, talk to us@swearwords.com.au.

The Team: Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Rachel Chew (Lead Designer).