Swear Words


A refreshingly familiar label redesign.

Thy Thy

An energetic rebrand for an iconic Melbourne restaurant.

Nudy Rudy

Cheeky soap for all of your cheeks.

Local Organic Delivery

A colourful rebrand for a unique produce delivery service.

Kura Kura

Canning the spirit of a modern Bali.

Gym Protein Bar

A subversive identity for a burgeoning category.

Cappella Spirits

Gin made with Yarra Valley grapes.


An unexpectedly playful identity for a design-driven furniture brand.

Chocolate Buddha

Rebrand of a Japanese restaurant in an iconic location

Alcorn Middleton

Minimalism with a twist for an architecture office’s new branding

Sand & Sky

A uniquely Australian global skincare brand.

Chow Cacao

A cheerful identity and packaging for a Byron Bay chocolate brand.

Curve Cycling

A refined image for cult Melbourne bike makers.

Ritual Hockey

A bold new look for a premium sports equipment brand.


Rebrand for an exciting, design–driven construction business.

Pod & Parcel

A specialty solution for a generic product.

Zonzo Estate

An energetic rebrand announcing a bold new player.

Chez Olivier

Re-energising an iconic French bistro.


A restrained identity and digital presence for a boutique interior design studio.

Birra Zonzo

A dynamic brand application for an exciting new beer.

Paringa Estate

Label design refresh for an iconic Mornington Peninsula wine brand.


Letting food be the hero.

Three Rivers

Introducing a premium, seasonal lamb brand.

Market Lane Coffee

An evolving identity for a micro-roaster with big plans.

Gage Roads Brewing Co.

Reconnecting a wayward brand with its roots.

Schulz Organic Dairy

A bold rebrand for an established family business.

St Cloud Eating House

Introducing a contemporary Vietnamese eatery with a sense of humour.

Moon & Back

A unique gift solution for international wedding film producers.

Ocean Made Seafood

A fresh approach for an old-school industry.


Identity and packaging for an exciting new Sake brand.

Who Gives a Crap

Turning the toilet paper category on its ass.


Melbourne’s hottest table finds a permanent home.

Skittle Lane Coffee

Sydney’s best coffee.

Market Lane Tea Packaging

Elegant pack for beautiful product.

Lively Desserts

Bringing deliciousness to a vegan dessert.

Pico Chocolate

Strong shelf impact for a new brand.

Doghouse at the Waterside Hotel

A clever packaging solution for pre-mixed cocktails.

North Run

A bold introduction for a highly-anticipated wine.

Rochester Hotel

A dive vibe for Victoria’s most beloved pub.


Reinterpreting the Viennese coffeehouse.

Table of Contents

Going beyond the book.


Swear Words use positivity, loving care, and intuition to define your brand’s unique voice, engage your people and nurture them into a devoted audience. We design packaging that is irresistible, unforgettable and friendly to the earth.

Learn more about our sustainability commitment here.

We simply love what we do and love working with people who do too — check out our Google reviews.

Our team: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).

Services: Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Contact: us@swearwords.com.au