Swear Words

Amalia – Reinterpreting the Viennese coffeehouse.

Café Amalia pays homage to owner Christian Janko’s late mother, Amalia, and the family’s Austrian heritage. Christian sought to reference the classic coffeehouses of Vienna in a contemporary way at his new café.

We worked closely with interior designer Larritt-Evans to create a seamless solution that marries a blackletter-style logotype and gilded signage with dark leather banquettes, marble tables and classic bentwood chairs.

Our identity design work for Amalia garnered a 2012 AGDA Award and the Australian Design Biennale 2012 Professional Award.

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“It is very rare that a customer doesn’t comment on our identity as being both beautiful and having a sense of permanence, like it has always been there”

Christian Janko
Owner

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Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.