Swear Words

Chow Cacao – A cheerful identity and packaging for a Byron Bay chocolate brand.

Chow Cacao Vegan Organic Chocolate from Byron Bay
  • IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PhotoStudio Tropico & Grant Tyrrell

Chow Cacao handcrafts raw organic vegan chocolates in laid-back Byron Bay. The new identity and packaging draws from the relaxed, healthy and happy nature of the place — its cheerful look makes people feel good and sends a promise of quality and deliciousness.

Since the rebrand, Chow Cacao launched two new flavours and released a range of creamy mylk bars. After all, you can never have enough chocolate…

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Chow Cacao Vegan Organic Chocolate from Byron Bay
Chow Cacao Vegan Organic Chocolate from Byron Bay
Chow Cacao Vegan Organic Chocolate from Byron Bay
Chow Cacao Vegan Organic Chocolate from Byron Bay
 

Swear Words is an Australian design studio specialising in brand identity and packaging design. We believe a great brand identity behaves like a swear word – a passionate and succinct communication of your story.

We strive to create design solutions that are environmentally-conscious. You can read about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Zoran Konjarski (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers and marketing specialists.

We love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.