Swear Words

Curve Cycling – A refined image for cult Melbourne bike makers.

  • BRAND STRATEGY
    CONCEPT
    IDENTITY DESIGN
    PRODUCT DESIGN
    TYPOGRAPHIC DESIGN
  • PHOTOGRAPHERADAM LANA

Crafting titanium gravel bikes and carbon wheels since before they were cool, Curve Cycling is a design innovator and champion of adventure cycling worldwide. According to them: “Life’s a grand adventure, which is enhanced by bikes. At Curve, we want to be part of a cycling community that loves sharing the roads, stories and environment we ride through. Bicycles are awesome and a means to building a better world… so join us for a ride.”

Curve is a culture-first business and our simple logotype, symbol and a “Cocky” mascot have set the foundation for their infinitely-diverse brand applications.

Read More
Curve Symbol

Swearwords just gets it! Their ability to understand my brand, and then translate it to actuality is unparalleled. You’re always a little dubious when it comes to spending money on a branding, but I am so glad we invested in Swearwords, they’ve delivered so much value into our business through their professional, knowledgeable and brilliantly-creative process.

Adam Lana
Co-Founder & Brand Guy

 
 
 

We are an Australian creative studio specialising in brand-identity design and packaging. We love what we do and we love working with people who do too.

We strive to create designs that are both visually striking and environmentally-conscious. You can read about our sustainability commitment here.

Swear Words is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Zoran Konjarski (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers and marketing specialists.

You can chat to us@swearwords.com.au.