Swear Words

Curve Cycling – A refined image for cult Melbourne bike makers.

  • BRAND STRATEGY
    CONCEPT
    IDENTITY DESIGN
    PRODUCT DESIGN
    TYPOGRAPHIC DESIGN
  • PHOTOGRAPHERADAM LANA

Crafting titanium gravel bikes and carbon wheels since before they were cool, Curve Cycling is a design innovator and champion of adventure cycling worldwide. According to them: “Life’s a grand adventure, which is enhanced by bikes. At Curve, we want to be part of a cycling community that loves sharing the roads, stories and environment we ride through. Bicycles are awesome and a means to building a better world… so join us for a ride.”

Curve is a culture-first business and our simple logotype, symbol and a “Cocky” mascot have set the foundation for their infinitely-diverse brand applications.

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Curve Symbol

Swearwords just gets it! Their ability to understand my brand, and then translate it to actuality is unparalleled. You’re always a little dubious when it comes to spending money on a branding, but I am so glad we invested in Swearwords, they’ve delivered so much value into our business through their professional, knowledgeable and brilliantly-creative process.

Adam Lana
Co-Founder & Brand Guy

 
 
 

Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.