Swear Words

Fairbank – A refreshingly familiar label redesign.

Fairbank by Sutton Grange
  • photographerBridget Mac

Fairbank wines represent the more contemporary, bright and fruit-forward expressions from Central Victoria’s Sutton Grange Winery. Balancing familiarity and modernity, the label design reinterprets traditional premium cues to communicate the special and unique characteristics of each variety.

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Fairbank by Sutton Grange
Fairbank by Sutton Grange

Swear Words is a Melbourne-based design studio specialising in creating branding and packaging that is irresistible, unforgettable and friendly to the earth. We simply love what we do and love working with people who do too. Check out our reviews here.

Learn more about our sustainability commitment here.

Our team is; Scott Larritt (Creative Director/Founder), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer) and Rachel Chew (Senior Designer).

Our favourite things are; Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

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