Swear Words

Gage Roads Brewing Co. – Reconnecting a wayward brand with its roots.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN
  • ILLUSTRATIONANDY MURPHY
  • PHOTOJessica Wyld

Gage Roads Brewing Co. was a struggling brand that needed a new range to legitimise it as a craft brewer and re-establish the brand name.

Tasked with the mission of reuniting the Gage Roads brand with its home of Fremantle, we set about revitalising a dated brand and reconnecting it with the coastline and Western Australian lifestyle.

Gage Roads won more than a dozen awards at the 2016 Australian International Beer Awards (AIBA), including Champion Australian Beer for its Little Dove New World-style pale ale.

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“Since our corporate rebrand and the re-packaging of the craft range, we’ve experienced a 132% increase in carton and keg sales”

Cameron Collison
Marketing Manager

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Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.