Swear Words

Gage Roads Brewing Co. – Reconnecting a wayward brand with its roots.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN
  • ILLUSTRATIONANDY MURPHY
  • PHOTOJessica Wyld

Gage Roads Brewing Co. was a struggling brand that needed a new range to legitimise it as a craft brewer and re-establish the brand name.

Tasked with the mission of reuniting the Gage Roads brand with its home of Fremantle, we set about revitalising a dated brand and reconnecting it with the coastline and Western Australian lifestyle.

Gage Roads won more than a dozen awards at the 2016 Australian International Beer Awards (AIBA), including Champion Australian Beer for its Little Dove New World-style pale ale.

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“Since our corporate rebrand and the re-packaging of the craft range, we’ve experienced a 132% increase in carton and keg sales”

Cameron Collison
Marketing Manager

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We are an Australian creative studio specialising in brand-identity design and packaging. We love what we do and we love working with people who do too.

We strive to create designs that are both visually striking and environmentally-conscious. You can read about our sustainability commitment here.

Swear Words is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Zoran Konjarski (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers and marketing specialists.

You can chat to us@swearwords.com.au.