Swear Words

Ides – Melbourne’s hottest table finds a permanent home.

  • BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    WEBSITE DESIGN
  • PhotoRebecca Newman

IDES began as a once-a-month pop-up restaurant created by former Attica sous chef Peter Gunn. A year into the business he realised that his brand identity wasn’t communicating the level of quality and service he was providing. We stepped in to create an identity that considered both Peter’s vision of soon owning his own place, and the temporary nature of his events.

Pete now has his own restaurant on Fitzroy’s Smith Street featuring the same name and inventive approach to cuisine as the original pop-up. The Age Good Food Guide rewarded his hard work by awarding Ides its first hat in 2016.

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Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.