Swear Words

Paringa Estate – Label design refresh for an iconic Mornington Peninsula wine brand.

New Wine Label design for iconic Mornington Peninsula wine brand Paringa Estate.
  • ART DIRECTION
    BRAND STRATEGY
    PACKAGING DESIGN
    WINE LABEL

Entrusted by owner Lindsay McCall to update to their stunning wine portfolio, we respected Paringa’s strong established brand, but gently moved the design into a cleaner, more contemporary place.

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New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.
New wine label design for iconic Mornington Peninsula wine brand Paringa Estate.

“It was an absolute pleasure working with the professional team at Swear Words. They clearly listened to our brief and translated it into a modern, elegant and sophisticated look without diminishing our brand’s established visual cachet.”

Nick Justice
Sales & Marketing Manager

 

Swear Words is a Melbourne-based design studio specialising in creating branding and packaging that is irresistible, unforgettable and friendly to the earth. We simply love what we do and love working with people who do too. Check out our reviews here.

Learn more about our sustainability commitment here.

Our team is; Scott Larritt (Creative Director/Founder), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer) and Rachel Chew (Senior Designer).

Our favourite things are; Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Tell us all about your new project or just say “hey” to us@swearwords.com.au