Swear Words

Madeform – Rebrand for an exciting, design–driven construction business.

New brand identity and logomark for Madeform

Seeking to form a stronger connection with their desired market, BJR Projects became Madeform. Structural, bold and memorable, their new identity has proved immediately successful in attracting their desired Architectural clientele.

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Logo Design. Logomark. Logotype for exciting, design–driven construction business Madeform.
Logo Design. Logomark. Logotype for exciting, design–driven construction business Madeform.
Tender design. Business collateral. Madeform.
Tender design. Business collateral. Madeform.

“Swearwords exceeded our expectations at every stage of our identity project. From the outset our project was well run, effectively communicated and we couldn’t be happier with the outcome! If you’re after a design firm that listens to you and your vision, and has an outstanding creative direction to take your ideas to the next level, look no further.”

Aled Gundy

Notepad design for Madeform.
Business card design for Madeform.
Branded clothing for new identity for Madeform.
Madeform Interior Design.
Madeform Interior Design.

Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.