Swear Words

Market Lane Coffee – An evolving identity for a micro-roaster with big plans.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    SUSTAINABLY-MINDED
    TYPOGRAPHIC DESIGN
    WEBSITE DESIGN
  • PhotosAbigail Varney, Armelle Habib, Rhiannon Taylor

Market Lane Coffee is a premium coffee brand that sources and roasts specialty coffee from single farms, estates and cooperatives. Company owner and Australian foodie royalty Fleur Studd, approached us to design their brand identity when opening their first café in Prahran Market in 2009.

We’ve worked alongside the Market Lane team as brand custodians ever since. Evolving their look and moving it forward across loads of different applications and five new venues, while keeping it fresh and relevant along the way.

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Swear Words helped us to bring our vision for Market Lane to life with a bloody brilliant brand identity and ongoing strategic and design support.

Fleur Studd
Owner

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Swear Words is an Australian creative studio specialising in brand identity and packaging design.

We are committed to producing environmentally conscious design solutions — learn more about our sustainability commitment here.

We believe great visual communication behaves like a swear word — a bold, passionate and succinct communication of your story.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Zoran Konjarski (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.