Swear Words

Minamishima – Letting food be the hero.

Tucked down a one-way street in Richmond is Minamishima, the most intimate Japanese dining experience in Melbourne.

Our goal was to communicate Chef Koichi Minamishima’s very traditional approach to sushi and complement the beautiful, elegant surroundings of the restaurant’s interior.

Minamishima was named Restaurant of the Year at The Age Good Food Guide Awards in 2015, and in 2016 was awarded 3 hats – a prestigious honour shared only by Melbourne icons Attica and Vue de Monde!

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Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.