Swear Words

North Run – A bold introduction for a highly-anticipated wine.

  • IDENTITY DESIGN
    PACKAGING DESIGN

North Run is an elegant wine made by prominent sommelier-turned-winemaker Lincoln Riley. He wanted a striking label to make his new wine stand out on the shelf.

Our design references the broad horizon, unique fauna and history of the vineyard’s North Harcourt location in the Bendigo wine region.

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Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.