Swear Words

Ocean Made Seafood – A fresh approach for an old-school industry.

  • IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY
  • PHOTOLucas Allen

Established wholesaler Ocean Made Seafood needed to differentiate itself from its very conservative competitors in order to get into the best Melbourne restaurants. The owners knew that contemporary branding would set them apart and resonate with the chefs they wanted to reach.

Since the rebrand, Ocean Made Seafood has expanded its facilities dramatically, adding a retail shop at its main facility and a new processing facility to handle larger quantities.

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Swear Words is a Melbourne-based design studio specialising in creating branding and packaging that is irresistible, unforgettable and friendly to the earth. We simply love what we do and love working with people who do too. Check out our reviews here.

Learn more about our sustainability commitment here.

Our team is; Scott Larritt (Creative Director/Founder), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer) and Rachel Chew (Senior Designer).

Our favourite things are; Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Tell us all about your new project or just say “hey” to us@swearwords.com.au