Swear Words

Ocean Made Seafood – A fresh approach for an old-school industry.

  • IDENTITY DESIGN
    PACKAGING DESIGN
    VEHICLE LIVERY
  • PHOTOLucas Allen

Established wholesaler Ocean Made Seafood needed to differentiate itself from its very conservative competitors in order to get into the best Melbourne restaurants. The owners knew that contemporary branding would set them apart and resonate with the chefs they wanted to reach.

Since the rebrand, Ocean Made Seafood has expanded its facilities dramatically, adding a retail shop at its main facility and a new processing facility to handle larger quantities.

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Swear Words is an Australian design studio specialising in brand identity and packaging design. We believe a great brand identity behaves like a swear word – a passionate and succinct communication of your story.

We strive to create design solutions that are environmentally-conscious. You can read about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Zoran Konjarski (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers and marketing specialists.

We love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.