Swear Words

Ritual Hockey – A bold new look for a premium sports equipment brand.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    PRODUCT DESIGN

A refreshed identity, design system and brand language for Ritual Hockey’s entire product range. Inspired by the graphic codes of tribes, each stick design highlights the hockey athlete’s unique positional-gameplay attributes providing a flexible and adaptable brand dialogue across diverse applications.

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Hockey stick design for Ritual Hockey
Apparel design for Ritual Hockey
 

Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.