Swear Words

Ritual Hockey – A bold new look for a premium sports equipment brand.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    PRODUCT DESIGN

A refreshed identity, design system and brand language for Ritual Hockey’s entire product range. Inspired by the graphic codes of tribes, each stick design highlights the hockey athlete’s unique positional-gameplay attributes providing a flexible and adaptable brand dialogue across diverse applications.

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Hockey stick design for Ritual Hockey
Apparel design for Ritual Hockey
 

Swear Words is a Melbourne-based design studio specialising in creating branding and packaging that is irresistible, unforgettable and friendly to the earth. We simply love what we do and love working with people who do too. Check out our reviews here.

Learn more about our sustainability commitment here.

Our team is; Scott Larritt (Creative Director/Founder), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer) and Rachel Chew (Senior Designer).

Our favourite things are; Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Tell us all about your new project or just say “hey” to us@swearwords.com.au