Swear Words

Ritual Hockey – A bold new look for a premium sports equipment brand.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    PACKAGING DESIGN
    PRODUCT DESIGN

A refreshed identity, design system and brand language for Ritual Hockey’s entire product range. Inspired by the graphic codes of tribes, each stick design highlights the hockey athlete’s unique positional-gameplay attributes providing a flexible and adaptable brand dialogue across diverse applications.

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Hockey stick design for Ritual Hockey
Apparel design for Ritual Hockey
 

Swear Words use positivity, loving care, and intuition to define your brand’s unique voice, engage your people and nurture them into a devoted audience. We design packaging that is irresistible, unforgettable and friendly to the earth.

Learn more about our sustainability commitment here.

We simply love what we do and love working with people who do too — check out our Google reviews.

Our team: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager), Yarron Frauenfelder (Lead Designer) and Marco Due (Designer).

Services: Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Contact: us@swearwords.com.au