Swear Words

Schulz Organic Dairy – A bold rebrand for an established family business.

  • ART DIRECTION
    BRAND STRATEGY
    IDENTITY DESIGN
    ILLUSTRATION
    PACKAGING DESIGN
    SUSTAINABLY-MINDED
    TYPOGRAPHIC DESIGN
  • PHOTOFOLIOLIO & Gareth Sobey

Perennial “Delicious Awards” winners and one of Australia’s first organic dairies, Schulz Organic Dairy saw an opportunity to solidify its presence in the market with a confident new brand identity and packaging for their milk, yogurt and cheese products. Featuring a combination of reusable glass and recyclable tubs, the range has dramatic shelf-impact and a distinct personality within the category.

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Logo Design for the new Brand Identity for Schulz Organic Dairy
Packaging Design for the Milk Bottle in the new Brand Identity for Schulz Organic Dairy
Packaging Design for the Milk Bottle in the new Brand Identity for Schulz Organic Dairy
New refillable glass bottle for Schulz Organic Dairy
New refillable glass bottle design for Schulz Organic Dairy
Business Cards in the new Brand Identity for Schulz Organic Dairy

“Swear Words were incredibly professional in communication and design for our business rebrand. We would certainly recommend their services to any brand that wish to move beyond the mundane and into the future.”

Simon Schulz
Owner

Packaging Design for the Yoghurt Tub in the new Brand Identity for Schulz Organic Dairy
Packaging Design for Schulz Organic Dairy. Yoghurt Tub
 

Swear Words is an Australian creative studio specialising in brand identity and packaging design.

We are committed to producing environmentally conscious design solutions — learn more about our sustainability commitment here.

We believe great visual communication behaves like a swear word — a bold, passionate and succinct communication of your story.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Zoran Konjarski (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.