Swear Words

St Cloud Eating House – Introducing a contemporary Vietnamese eatery with a sense of humour.

  • IDENTITY DESIGN
    ILLUSTRATION
    SIGNAGE
    WEBSITE DESIGN
  • PHOTODavid Higgs

St Cloud in Hawthorn is a spicy, upmarket take on the contemporary Vietnamese eating house. Launched in 2015 to a hungry local audience, their identity needed to communicate both a central philosophy of benevolence and a cheeky sense of humour.

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Swear Words is an Australian design studio specialising in brand identity and packaging design. We believe a great brand identity behaves like a swear word – a passionate and succinct communication of your story.

We strive to create design solutions that are environmentally-conscious. You can read about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Zoran Konjarski (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers and marketing specialists.

We love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.