Thy Thy — Swear Words

Thy Thy – An energetic rebrand for an iconic Melbourne restaurant.

ENVIRONMENTAL DESIGN
IDENTITY DESIGN
PACKAGING DESIGN
SIGNAGE
STATIONERY DESIGN
WEBSITE DESIGN
Photography — Pete Dillon
Interior Design — Zwei

Established in 1980 on Melbourne’s iconic Victoria street, Thy Thy is a Vietnamese restaurant with a rich family tradition. Taking inspiration from the organised chaos of street stalls, traditional weaving, and the vibrant energy of modern-day Vietnam, their bold brand pattern creates a flexible and unique element for their new visual identity system. A special thank you to Zwei Interior Design for another fantastic collaboration! Check out Thy Thy’s website here.

Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.

Swear Words

Thy Thy – An energetic rebrand for an iconic Melbourne restaurant.

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