Thy Thy — Swear Words

Thy Thy – An energetic rebrand for an iconic Melbourne restaurant.

ENVIRONMENTAL DESIGN
IDENTITY DESIGN
PACKAGING DESIGN
SIGNAGE
STATIONERY DESIGN
WEBSITE DESIGN
Photography — Pete Dillon
Interior Design — Zwei

Established in 1980 on Melbourne’s iconic Victoria street, Thy Thy is a Vietnamese restaurant with a rich family tradition. Taking inspiration from the organised chaos of street stalls, traditional weaving, and the vibrant energy of modern-day Vietnam, their bold brand pattern creates a flexible and unique element for their new visual identity system. A special thank you to Zwei Interior Design for another fantastic collaboration! Check out Thy Thy’s website here and their write-up on Good Food here.

Swear Words use positivity, loving care, and intuition to define your brand’s unique voice, engage your people and nurture them into a devoted audience. We design packaging that is irresistible, unforgettable and friendly to the earth.

Learn more about our sustainability commitment here.

We simply love what we do and love working with people who do too — check out our Google reviews.

Our team: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager), Yarron Frauenfelder (Lead Designer) and Marco Due (Designer).

Services: Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Contact: us@swearwords.com.au

Swear Words

Thy Thy – An energetic rebrand for an iconic Melbourne restaurant.

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