Swear Words

Thy Thy – An energetic rebrand for an iconic Melbourne restaurant.

Thy Thy brand idenity
  • ENVIRONMENTAL DESIGN
    IDENTITY DESIGN
    PACKAGING DESIGN
    SIGNAGE
    STATIONERY DESIGN
    WEBSITE DESIGN
  • PhotographyPete Dillon
  • Interior DesignZwei

Established in 1980 on Melbourne’s iconic Victoria street, Thy Thy is a Vietnamese restaurant with a rich family tradition. Taking inspiration from the organised chaos of street stalls, traditional weaving, and the vibrant energy of modern-day Vietnam, their bold brand pattern creates a flexible and unique element for their new visual identity system. A special thank you to Zwei Interior Design for another fantastic collaboration! Check out Thy Thy’s website here and their write-up on Good Food here.

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Thy Thy
 

Swear Words is a Melbourne-based design studio specialising in creating branding and packaging that is irresistible, unforgettable and friendly to the earth. We simply love what we do and love working with people who do too. Check out our reviews here.

Learn more about our sustainability commitment here.

Our team is; Scott Larritt (Creative Director/Founder), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer) and Rachel Chew (Senior Designer).

Our favourite things are; Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Tell us all about your new project or just say “hey” to us@swearwords.com.au