Swear Words

Who Gives a Crap – Turning the toilet paper category on its ass.

  • IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN

Who Gives A Crap supplies feel-good toilet paper and uses 50 per cent of its profits to build toilets in the developing world. A super-fun international collaboration of creative thinkers which included a product designer from New York, a social entrepreneur in Melbourne, and a copywriter in London. Our cheeky, unexpected brandmark and nostalgic packaging have created the foundation for a global success story recently donating $5.85 million to their various charity partners.

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“The brand has performed really well and a lot of that comes from having packaging that’s really exciting. We loved working with Swear Words and the results have been great.”

Simon Griffiths
Co-Founder and Head Honcho

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WGAC joined forces with the likes of Craig & Karl, Stephen Baker and Beci Orpin to incorporate their artwork into our original package design to enable an exciting ongoing evolution of the brand.

Brand Evolution

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We’re a Melbourne design studio doing the things we love since 2003 – Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction and Signage and Wayfinding.

We also want to change the world.

Here are some kind words others have said about us.

Our team is Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).

Email us@swearwords.com.au