Chocolate Buddha – Rebrand of a Japanese restaurant in an iconic location

• ENVIRONMENTAL DESIGN
  IDENTITY DESIGN
  ILLUSTRATION
  SIGNAGE
  TYPOGRAPHIC DESIGN
  
• Interior — Maddison Architects
• Photo — Will Watt

Guided by Maddison Architects’ Mid-Century Japanese-inspired renovation, we created a refreshed brand identity for ‘Chocolate Buddha’. Located in Melbourne’s iconic Federation Square and directly adjacent to Flinders Street Station, the identity references the vernacular of vintage Japanese rail systems in its wayfinding, typography and graphic styling.