Swear Words

Furneaux Distillery – Australia’s Maritime Whisky

  • ART DIRECTION
    BRAND STRATEGY
    CONCEPT
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PHOTOGRAPHERSGaret Field-Sells, Dominic Xavier, Jack Hawkins, Adam Gibson

Contrasting a harsh environment with the smooth refinement of their product, Furneaux Distillery’s brand and packaging design feel authentically connected to Flinders Island, Tasmania. Inspired by a deep connection to the sea and the persistent, vast horizon as viewed from their home on Flinders Wharf, the design evokes a sense of ‘maritime utility’ – rugged, functional, resourceful and enduring. The bottle is an artefact that feels equally at home on the shelf of an exclusive whisky bar as washed up on the beach at Whitemark Wharf after a violent storm.

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Furneaux Logotype
 

We’re a Melbourne design studio doing the things we love since 2003 – Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction and Signage and Wayfinding.

We also want to change the world.

Here are some kind words others have said about us.

Our team is Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager) and Yarron Frauenfelder (Lead Designer).

Email us@swearwords.com.au