Swear Words

Gym Snack Bar – A subversive identity for a burgeoning category.


Not everyone wants to go to the gym, but a lot of us want to snack better without resorting to celery. Enter Gym, a low-calorie protein bar promising a delicious guilt-free snack.

Playful colours and voluptuous typography communicate wellness without subscribing to fitness stereotypes.

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Swear Words is an Australian creative studio specialising in brand identity and packaging design.

We are committed to producing environmentally conscious design solutions — learn more about our sustainability commitment here.

We believe great visual communication behaves like a swear word — a bold, passionate and succinct communication of your story.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Zoran Konjarski (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.