Swear Words

Gym Protein Bar – A subversive identity for a burgeoning category.


Combining familiar colours, unexpectedly playful typography and a voluptuous wordmark, our subversive packaging design for Gym Protein Bar communicates health and fitness without subscribing to ‘brotein’ stereotypes. After all, not everyone wants to go to the gym, but we all want to snack better.

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Swear Words use positivity, loving care, and intuition to define your brand’s unique voice, engage your people and nurture them into a devoted audience. We design packaging that is irresistible, unforgettable and friendly to the earth.

Learn more about our sustainability commitment here.

We simply love what we do and love working with people who do too — check out our Google reviews.

Our team: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager), Yarron Frauenfelder (Lead Designer) and Marco Due (Designer).

Services: Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Contact: us@swearwords.com.au