Swear Words

Gym Snack Bar – A subversive identity for a burgeoning category.


Not everyone wants to go to the gym, but a lot of us want to snack better without resorting to celery! 

With the design for Gym, we combine familiar colours and an unexpectedly playful, voluptuous wordmark to communicate wellness without subscribing to health and fitness snack bar stereotypes. Using scale and repetition, the Gym package jumps off the shelf to create a focal point in the category.

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Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.