Swear Words

Gym Protein Bar – A subversive identity for a burgeoning category.


Combining familiar colours, unexpectedly playful typography and a voluptuous wordmark, our subversive packaging design for Gym Protein Bar communicates health and fitness without subscribing to ‘brotein’ stereotypes. After all, not everyone wants to go to the gym, but we all want to snack better.

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Swear Words is a Melbourne-based design studio specialising in creating branding and packaging that is irresistible, unforgettable and friendly to the earth. We simply love what we do and love working with people who do too. Check out our reviews here.

Learn more about our sustainability commitment here.

Our team is; Scott Larritt (Creative Director/Founder), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer) and Rachel Chew (Senior Designer).

Our favourite things are; Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Tell us all about your new project or just say “hey” to us@swearwords.com.au