Swear Words

Kura Kura – Canning the spirit of a modern Bali.

  • BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PhotographyDennis Arthur, Ruben Panggabean, Kinship Studio

For Kura Kura, we created an identity and packaging that captures the visual cues of modern Bali and the intrinsic attitude and language of Balinese life: freedom, relaxation, escape and compassion.

Brand colours and patterns are inspired by the endemic textiles and iconography of the island. The symbol pays respect to the significance of the ocean coming to land, the flippery fin shapes of marine mammals, and the kites that occupy the expansive blue Balinese sky.

2020 AGDA Packaging Merit award winner.

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Swear Words is a Melbourne-based design studio specialising in creating branding and packaging that is irresistible, unforgettable and friendly to the earth. We simply love what we do and love working with people who do too. Check out our reviews here.

Learn more about our sustainability commitment here.

Our team is; Scott Larritt (Creative Director/Founder), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer) and Rachel Chew (Senior Designer).

Our favourite things are; Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Tell us all about your new project or just say “hey” to us@swearwords.com.au