Swear Words

Kura Kura – Canning the spirit of a modern Bali.

  • BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PhotographyDennis Arthur, Ruben Panggabean, Kinship Studio

For Kura Kura, we created an identity and packaging that captures the visual cues of modern Bali and the intrinsic attitude and language of Balinese life: freedom, relaxation, escape and compassion.

Brand colours and patterns are inspired by the endemic textiles and iconography of the island. The symbol pays respect to the significance of the ocean coming to land, the flippery fin shapes of marine mammals, and the kites that occupy the expansive blue Balinese sky.

2020 AGDA Packaging Merit award winner.

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Swear Words is an Australian creative studio specialising in brand identity and packaging design. We are committed to producing environmentally conscious solutions that are as engaging as they are functional. We believe that great design behaves like a swear word — a succinct and passionate communication of your story.

Learn more about our sustainability commitment here.

Our team is Scott Larritt (Creative Director), Audrey Mailhot (Design Manager), Yarron Frauenfelder (Lead Designer), Rachel Chew (Senior Designer) and a network of very clever photographers, illustrators, printers, packaging producers, copywriters, developers, and marketing specialists.

We Love:
• Brand Strategy
• Brand Naming
• Brand Identity Design
• Copywriting
• Packaging Design
• Print Design
• Digital Design
• Art Direction
• Signage & Wayfinding

You can chat to us@swearwords.com.au.