Swear Words

Kura Kura – Canning the spirit of a modern Bali.

  • BRAND STRATEGY
    COPYWRITING
    IDENTITY DESIGN
    PACKAGING DESIGN
    TYPOGRAPHIC DESIGN
  • PhotographyDennis Arthur, Ruben Panggabean, Kinship Studio

For Kura Kura, we created an identity and packaging that captures the visual cues of modern Bali and the intrinsic attitude and language of Balinese life: freedom, relaxation, escape and compassion.

Brand colours and patterns are inspired by the endemic textiles and iconography of the island. The symbol pays respect to the significance of the ocean coming to land, the flippery fin shapes of marine mammals, and the kites that occupy the expansive blue Balinese sky.

2020 AGDA Packaging Merit award winner.

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Swear Words use positivity, loving care, and intuition to define your brand’s unique voice, engage your people and nurture them into a devoted audience. We design packaging that is irresistible, unforgettable and friendly to the earth.

Learn more about our sustainability commitment here.

We simply love what we do and love working with people who do too — check out our Google reviews.

Our team: Scott Larritt (Creative Director/Founder), Garet Field-Sells (Studio Manager), Yarron Frauenfelder (Lead Designer) and Marco Due (Designer).

Services: Brand Strategy, Brand Naming, Brand Identity Design, Copywriting (Verbal Identity), Packaging Design, Digital Design, Art Direction, Signage & Wayfinding.

Contact: us@swearwords.com.au